Dear Influencers,

First, thank you.

Thank you for the time, creativity, and energy you pour into building your community. We know that behind every post, story, and partnership is a tremendous amount of work that often goes unseen.

As a new sustainable brand, we wanted to share a perspective that may not always be visible from the other side of a collaboration.

When we discover your profile, we don't simply look at your numbers. We spend time understanding who you are, what you stand for, and the connection you've built with your audience. We read your content, explore your aesthetic, learn about your values, and ask ourselves whether our world genuinely aligns with yours.

If we reach out, it's because we see something meaningful. When we send you one of our natural fibre pyjama sets, we're not just shipping a product. Just like your work, we are sharing something that we have carefully designed, sourced, and created with intention. As a small business, with extremely limited inventory, every single one of our pieces represents what we've invested in thoughtfully and responsibly, always keeping sustainability and conscious production at the center of our decisions.

Influencer marketing often revolves around content, visibility, and partnerships. But for us, it has always been about something more. It's about placing our products in the hands of people we believe will genuinely appreciate them and connect with the values behind them.

We also understand that life happens. Timelines change, inboxes become overwhelming, and not every collaboration develops as expected. We completely respect that.

For us communication is fundamental. A quick message confirming a package arrived. A note sharing your thoughts. Honest feedback if the product wasn't the right fit. Even a simple update if your plans have changed. These small gestures mean more than you may realise. After all, no one likes being ghosted. 

Behind every gifted package is not a corporation, but two girls who carefully chose you, believed in your voice, and were genuinely excited to share our work with YOU.

The collaborations that leave the greatest impact are not necessarily the ones that generated the most content or sales. They are those built on mutual respect, transparency, and genuine human connection. Those that we can build on, from now and into the future. We are not interested in transactional collaborations, but want to grow together.

Those are the relationships that we will always value most.

Kayley & Michelle Xx